Lego to replace oil in its bricks with pricier renewable plastic

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Lego embarks on a mission to replace fossil-fuel-based bricks by 2030, testing over 600 materials along the way.

Lego embarks on a mission to replace fossil-fuel-based bricks by 2030, testing over 600 materials along the way.

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Despite the cost, Lego commits to paying up to 70% more for renewable resin, encouraging sustainable plastic production.

Despite the cost, Lego commits to paying up to 70% more for renewable resin, encouraging sustainable plastic production.

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In a world where cheap virgin plastic floods the market, Lego faces the challenge of competing costs.

In a world where cheap virgin plastic floods the market, Lego faces the challenge of competing costs.

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With a commitment to sustainability, Lego is building a brighter, greener future—one brick at a time.

With a commitment to sustainability, Lego is building a brighter, greener future—one brick at a time.

Toymaker Lego said on Wednesday it was on track to replace the fossil fuels used in making its signature bricks with more expensive renewable and recycled plastic by 2032 after signing deals with producers to secure long-term supply.